Razorfish Builds World's First Open Mobile Technology Laboratory
DATELINE: NEW YORK/HELSINKI, Finland
Sept. 30, 1999 - Razorfish (NASD:RAZF), a leading provider of Digital Change Management(sm) solutions, today announced the opening of a new Mobile Solutions
Laboratory at its Finnish office. The first open and independent laboratory of its kind, the Razorfish facility will showcase various mobile technologies,
including Wireless Application Protocol (WAP) and Short Message Service (SMS).
The laboratory will also facilitate testing of applications across
platforms, networks and devices in support of industry
interoperability. Razorfish partners in the laboratory include Nokia, Ericsson
and WAPit. The facility will be open to Razorfish clients and visitors on an
appointment-only basis and research will be made available to the public
periodically on the Razorfish website.
"Razorfish is pleased to make this significant investment in the Finnish
economy and in mobile technology," said Markus Wartiovaara, director of
Razorfish's Mobile Solutions Unit in Helsinki.
"Today's investment reinforces our leadership in this rapidly expanding
industry. The consolidation of mobile competencies, highly skilled developers
and state-of-the-art technology in one centre of excellence will give Razorfish
clients a strategic advantage over their competitors."
The ribbon cutting ceremony for the new laboratory on September 29th was
attended by numerous business leaders from companies such as Intel, Sonera,
Shell, Encyclopaedia Britannica, the Financial Times, Diners Club, the Royal
Automobile Club and Astra Finland. The ribbon-cutting ceremony was officiated by
Professor Matti Otala, member of the U.S. Parliamentary Task Force for Governing
the Internet and Related Technologies. Visitors to the laboratory opening were
given a strategic overview of current and future technologies and invited to
experiment with several applications. Demonstrations included using mobile
phones to make purchases at vending machines, email colleagues, read a
children's book downloaded from the Internet, and conduct customer service
transactions.
Founded in 1995, Razorfish is a strategic digital communications company
with offices in Hamburg, Helsinki, Los Angeles, London, New York, San Francisco,
Stockholm, and Oslo. Razorfish provides Digital Change Management(sm) strategy,
design, and technology services to leading companies and organizations
worldwide. Recent Razorfish clients include Excite, Nokia, Reuters, and Charles
Schwab. More information about Razorfish may be found at
http://www.razorfish.com.
Forward-Looking Statement Disclaimer
Certain statements made in this press release, including statements that are
not a statement of historical fact, may constitute "forward-looking" statements
as defined in the Securities Act of 1933, as amended. Readers are cautioned that
all forward-looking statements involve risks associated with such factors as the
substantial indebtedness of the Company, lack of profitable operations, need to
manage change in business strategy, FCC authorizations and other governmental
regulations, competition, physical limitations of wireless cable transmission
and other factors set forth in more detail in the Company's filings with the
Securities and Exchange Commission.
CONTACT:
Razorfish, Inc.
James Pearson
Press Coordinator
310/581-5599
[email protected]
or
Razorfish, Inc.
Toby Usnik
Marketing Director
212/798-6479
[email protected]