SmartServ Online Selected by Flemings Aros for the Nordic Wireless Valley Tour

Major Nordic investment bank picks 15 wireless leaders to present to European industry analysts -

Stamford, Conn. - December 10, 1999 - SmartServ Online, Inc. (OTC: SSOL), a leading provider of Web and wireless e-commerce transaction-enabling solutions, announced today that it has been selected by Flemings Aros, a major Nordic equity-oriented investment banking firm, as one of the premier Wireless Application Protocol� (WAP�) development companies for its Nordic Wireless Valley Tour this week. The Tour began in Helsinki and is scheduled to culminate in Stockholm today. Other companies featured on the Tour include Nokia, Ericsson, Microsoft, Sonera, Telia, Razorfish and Symbian.

{Sam's quote} "For almost two years SmartServ has been at the forefront of wireless application development," said Sam Cassetta, chairman and CEO of SmartServ Online.. " We are honored to be included among such a prestigious group of firms who are today leading the wireless industry, and we are pleased that our accomplishments have been recognized by such a prestigious company as Flemings Aros."

The location for this event is key since the Nordic countries lead the world in wireless data services with a market penetration of over 60 percent of the population.

SmartServ's world-class team of engineers and developers are responsible for designing unique user interfaces which make it simple for end-users of a variety of devices to interact with SmartServ's intelligent backend. With a multi-tiered platform, SmartServ supports Web, PC software, WAP and Windows CE devices over a wide array of wireline and wireless networks, including GSM - 900, GSM - 1800, GSM - 1900, CDMA IS - 95, TDMA IS - 136, and 3-G Systems.

About Flemings Aros

Headquartered in Stockholm, Flemings Aros is a leading Nordic equity-oriented investment banking firm offering the highest quality investment banking services to its clients. Its primary clients include institutional investors as well as corporations and government bodies for whom the company provides investment banking services. For more information, visit the Web site at www.arossecurities.com.

About SmartServ Online

SmartServ Online, Inc. offers a wide range of Web and wireless information and transactional-enabling applications, including Web-based and WAP-enabled stock trade order routing and e-commerce solutions. These applications are designed to deliver value-added services to strategic marketing partners, including online retailers, telecommunications carriers, device manufacturers and value-added service providers. Recognizing the growth of devices capable of accessing Internet-based information, SmartServ's world-class development team designs applications for Web, WAP and Windows CE. These applications are portable to personal computers, Internet-ready wireless handsets, interactive pagers, and Windows CE devices.

In addition to its application development, SmartServ offers transaction processing and provides customizable categories of real-time information, including: personal watch lists, real-time tick-by-tick quotes, charting, company and financial news, filtered electronic mail, national and local news, sports scores and odds, weather reports, route-specific traffic reports, lottery results, horoscopes and local entertainment information such as movie listings. The Company is a member of the Wireless Data Forum (WDF) and an associate member of the Wireless Application Protocol (WAP) Forum. Robert Pearl, SmartServ Online's director of business development, serves as co-chairman of the WAP Developers Expert Group. For more information about SmartServ Online's products and services visit the company Web site at www.smartserv.com.

Contact:
For SmartServ Online:
Lisa Porter
Porter & Associates
949-752-5891
[email protected]

Robert Pearl:
Director, Business Development
203-353-5967
[email protected]

This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, the volatility of international markets, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.