Mobile customers accessing the Genie WAP (wap.genie.co.uk) and web portal will now have access to Yahoo!s comprehensive range of WAP services by clicking onto the Web Portals directory which gives a link to wap.yahoo.co.uk. Yahoo! services available to users include Yahoo! Mail, Yahoo! Calendar, Yahoo! Address Book, Yahoo! Finance, Yahoo! Weather, Yahoo! News, Yahoo! Sport, Yahoo! Mobile Messenger, Yahoo! Directory, Yahoo! Search, Yahoo! TV Listing, Yahoo Bookmarks, and preconfigured My Yahoo! giving users the full Yahoo! experience at the touch of their keypad. They will also be able to enjoy Genies unrivalled WAP content from over 100 partners such as Football365, Guardian Unlimited, Sports. Com and Excite.

In addition, there will be a link from the Genie home page to Yahoo! UK & Irelands website.

The agreement with Genie is a further development in the Yahoo! Everywhere initiative which delivers Yahoo! services formatted for both fixed and wireless connections via PCs, mobile telephones, personal digital devices and digital TVs connected to the Web. Yahoo! continues to prioritise this strategy and has aggressively pursued distribution deals with both handset manufacturers and mobile network operators, including D2 (Germany), TIM (Italy), Radiolinja (Finland), Telenor (Norway), Cosmote (Greece), Telefonica (Spain) and Siemens and Trium.

For Genie, the alliance is part of its strategy to be the worlds market-leading mobile internet business by building web and wap portals with the best quality fixed and mobile content. Genie and Yahoo! plan to extend their alliance to their global platforms.

Fabiola Arredondo, Managing Director of Yahoo! Europe, commented: We are delighted to be joining forces with Genie to make Yahoo! content and services accessible to the largest Mobile Internet subscriber base in the UK. Users will now be able to access a wide range of Yahoo! services via their BT Cellnet phone wherever they happen to be.

Kent Thexton, Managing Director of Genie said: As the UKs leading mobile Internet service, Genie wants to provide its customers with the best quality web and wap content. As one of the worlds biggest portals, Yahoo provides exactly that.

About Yahoo! Europe
Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc. Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month world-wide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The companys global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

About Genie
Genie is the mobile Internet division of BT Openworld. It delivers complete mobile internet access solutions to network operators around the world.

The Genie platform has been developed with some of the world biggest names - Microsoft, Phone.com and LookSmart are core technology partners. Content partners include The Street.com, Agence France Presse, Eclipse Sports, Sports.com, Travelocity, Lastminute.com, PR Newswire Europe, Excite, European Investor.com, eSignal.com.

Genie is the UKs mobile Internet market leader with over 1 million registrations. It launched the UKs first free access Mobile Internet Service Provider Genie Internet and then, with BT Cellnet, the Mobile Internet Phone, the first working, commercial WAP (Wireless Application Protocol) pre-pay service in the UK.

Genie is currently developing a mass-market global portal, applications and solutions in collaboration with national operator partners SmarTone (Hong Kong), Telfort (The Netherlands), Viag Interkom (Germany) and StarHub (Singapore), among others.

An aggressive international rollout strategy includes introducing Genie into Europe and the Asia-Pacific region positioning Genie as one of the worlds leading Mobile Internet service.

For further information, please contact:

Damian Peachey Genie 07802 55 88 55 [email protected]
Sue Jackson Yahoo! 0207 368 3876 [email protected]