Through the WAP Community Builder, mobile users gain access to: a web interface for easy user input, an application to convert web input into wireless markup language format, member database engine, WAP-ring (an engine that links all users), communities centered around personal interests, URL redirect for web-related sites, and a personal WAP-site that can be customized with a users own icons and options. These applications allow subscribers to personalize their wireless communications experience. For the youth segment, in particular, community applications and the ability to develop personalized WAP-sites are very popular.

"Were very interested in providing our current and future customers and their subscribers with the wireless applications that help them build their businesses," said Linh Tang, CEO of Lava2140. "The addition of the Community WAP Builder allows our customers to offer their subscribers additional "sticky" applications, which opens up revenue generation opportunities via new customer subscriptions and service additions."
About Lava2140
Lava2140, LLC, founded in 1998, develops wireless data solutions that allow carriers, enterprises, and web-based ventures to deliver 2-way data applications, enterprise-based information, and personalized Internet services to any mobile communications device worldwide. Lava2140 offers a secure solution that helps carriers and content providers increase their average revenues per unit and subscriber. Lava2140s product mix consists of applications for two-way data delivery, e-mail, instant messaging, private label wireless banking, portal, secure m-commerce applications, Customer Retention Management (CRM), and Enterprise Resource Planning (ERP). Lavas software is based on an extensible and flexible architecture, resulting in solutions that are not limited to specific devices and platforms. In deployments on GSM and TDMA networks, Lavas solutions have proven reliable, cost-effective, and easy to implement.