Dublin-based Setanta will use ANAMs WirelessPortal to offer its subscribers in Ireland, UK, and other European countries with up-to-the-minute information on international sports events such as soccer and Formula One Racing. Through ANAMs product, Setantas subscribers will be notified of breaking sports news with an SMS alert. Users then have the option to retrieve the full story via their WAP device. WirelessPortal is also an invaluable internal tool for Setanta, providing its team of journalists with real-time content management, and the ability to write and catagorise stories on-line.

The other significant contract for ANAM was made with Worldzap, a Swiss-German company which provides sports and entertainment content for mobile devices. A typical Worldzap service will enable fans to receive up to date information on a chosen sport, by registering their details and selecting the sporting categories, championships or matches on which they wish to receive information. ANAMs WirelessPortal product then collates, categorises and stores the selected information for the registered fan. Each subscriber can create their own personal portal containing information that they alone pre-select.

Worldzaps Chief Technology Officer, Leandro Boschelle, said, We are delighted to be working with ANAM to create a revolutionary new service which will enable sports fans to keep in touch with the action at the press of a button on their mobile phones. Personalisation and user preference storage are vital components of a full Worldzap content proposition. The expertise which ANAM offers in this area is therefore extremely valuable to us.

Worldzap was created out of a joint venture between Prisma iVentures, The Fantastic Corporation and venture capitalist, ETF. This is a contract of note for ANAM as KirchMedia, (the principle shareholder of Prism iVentures) own the media rights for both 2002 and 2006 FIFA World Cups. ANAMs software was put through rigorous testing by Worldzap, and passed over 1000 acceptance tests in a two week time frame.

Commenting on both new contracts, C.E.O. and Founder of ANAM, Mike Brady,
said, These contracts position ANAM internationally as a leading provider of wireless software. Through our software, sports fan can be in constant touch with their favourite events, wherever they are.

ANAM recently strengthened its management team by appointing Joe Cunningham, (one of the founders of Aldiscon and APiON), Richard Keatinge, (former Chief Executive at IBI Corporate Finance) and Jay Murray (former investor in both Aldiscon and Apion) as non-executive directors. Between them they bring a legacy of telecommunications and business experience to the company.

ENDS

Notes For Editors

ANAM
ANAM provides wireless internet software products and services for the enterprise market. ANAMs WirelessWindow product suite, offers a Wireless Internet Platform providing both a WAP and SMS Gateway in a single, highly functional, off-the-shelf product. ANAMs WirelessPortal product is an Enterprise Portal aimed at the Enterprise market which stores and intelligently distributes personalised information to wireless users, optimizing the content displayed based upon the capabilities of the receiving device.
ANAM aims to co-operate and work closely with partners to offer leading edge solutions and integrate affordable software which is designed to be instantly compatible with an enterprises existing technologies.

ANAM was founded in January 2000 by Michael Brady, Paul Keogh and Louise Murray; all three founders have accumulated vast experience in Internet and communications technology.

ANAM successfully secured $2 million as seed capital from Mayfair Venture Capital (MVC). MVC has been associated with successful mobile telecom companies including Aldiscon (Logica) and Apion (phone.com). Further information available at www.anam.com

About Worldzap

Formed in March 2000, Worldzap aims to be the worlds leading provider of premium Sports and Entertainment content for mobile devices. Its core business is the creation and delivery of live and near live video clips of exclusive sports content to mobile phones. A joint venture between Prisma iVentures (principle shareholder, the Kirch Group), The Fantastic Corporation and venture capitalist, ETF. Worldzap has access to a variety of premier sports rights through its relationship with Prisma iVentures. Prisma iVentures, a wholly owned KirchMedia company, is a major shareholder of Worldzap. KirchMedia owns media rights to properties, such as the FIFA World Cups 2002 and 2006 in Europe and the German Bundesliga.

About Setanta

Setanta.com is a leading international new media company with a team of journalists dedicated exclusively to the creation of content solutions for mobile media.

Setanta.com is the New Media division of the Setanta Sport Group, which has a long and successful history in the provision of sports content. Setanta Sport activities encompass closed-circuit satellite broadcasting, pay-per-view television, television production and electronic content provision. Founded in 1990, Setanta Sport has the worlds largest closed circuit satellite sports network.

Setanta.com provides sports content that is timely, relevant and up to the minute. Menus are dynamic, change in accordance with current topical stories and events and bring the most current information to the fore. The content is genuinely innovative and makes the best possible use of leading edge mobile media technology.

ENDS